Our Team
Who are the people behind Happify? Get to know our team of passionate creators and innovators.
Tomer Ben-Kiki
Co-Founder and CEO
Tomer is an experienced entrepreneur who has held the top leadership position at several companies, successfully steering them from inception through rapid growth. Previously, Tomer was the Co-Founder and CEO of Oberon Media, a leading casual gaming company providing for some of the world’s biggest brands, including Microsoft, Yahoo and Sprint. Prior to Oberon, Tomer was the Co-Founder and President of RichFx, an e-commerce startup that provided visual merchandising technologies to top retailers. He graduated cum laude from Tel Aviv University with a B.Sc. in Computer Science, and served as an IDF officer for seven years.
Ofer Leidner
Co-Founder and President
An experienced entrepreneur and business leader, Ofer co-founded and built several digital media businesses, most recently iPlay/Oberon Media, a leading casual downloadable games company where he held several executive leadership roles. Ofer has also served as Co-Founder and President of Gate42 Technologies, a software startup in the customer relations management space. Earlier in his career, he served as an investment manager at an early stage seed fund and as a management consultant in the strategy practice of Trigger Consulting, a leading firm in Israel. Ofer holds an M.B.A. in Finance and a B.A. in Economics and Information Technologies, both from Tel Aviv University.
Rick Held
Chief Experience Officer
Rick is responsible for leading Happify’s consumer experience and growth strategy including analytics and reporting. By applying data-driven behavioral insights and consumer marketing best practices, Rick helps Happify deliver unmatched rates of activation, engagement and retention. Prior to Happify, Rick was the President of Make The Web Better, LLC, a consumer software company that built, marketed and delivered fun, easy-to-use, family-friendly search monetization products. Previously, Rick was the Vice President of Affinity Direct, LLC, the fourth largest federal student loan consolidation company in the US. Rick has a Bachelor’s degree in Consumer Affairs in Business from the University of Wisconsin-Madison.
Chris Wasden
Head of HappifyDTx
As Head of HappifyDTx and Board Member of the Digital Therapeutic Alliance (DTA), Chris is leading the effort to bring Happify’s platform to the pharmaceutical and healthcare industry. Recently he was a professor at the University of Utah and served as Executive Director of the Sorenson Center for Discovery & Innovation, a digital health game incubator. He is the co-author of two books on innovation, creativity, and leadership: Tension - The Energy of Innovation; and Solving for Why - Change Your Identity, Change Your Future. He is the named inventor on 12 issued patents, has been a founding leader in 10 startups, and has held leadership positions at JP Morgan and PwC. He holds a doctorate from George Washington University in Human and Organizational Learning, and an M.B.A. from UCLA Anderson School.
Patrick Burke
Head of Healthcare
Patrick leads the healthcare segment for Happify Health, where his focus is to bring Happify's digital mental health and well‑being platform to employers and health plans. After more than 25 years with Aon Hewitt, he joined the Happify team because of his firm belief that organizations that work to improve emotional health will excel. At Aon, Patrick led innovation, product strategy & distribution for their Retiree Health Solutions division. He was responsible for innovation, emerging solutions and go-to-market efforts. Patrick has worked with Fortune 500 companies across all industries, focusing on delivering results, client satisfaction, retention, and product innovations. He is also the founder of YourOwnHow and educates people on how to become—and stay—physically active in their communities. Patrick has a B.S. in business management from Purdue University.
Murray Zucker
Medical Director
As a psychiatrist with a background in academia, large group practice, and health plan clinical executive leadership, Dr. Zucker brings expertise in medical behavioral integration, patient engagement and adherence, health behavior change, and new technologies in diagnosis and treatment. Prior to Happify, he was Senior Medical Director of New Product and Innovation for Optum where he spearheaded the formation of a telebehavioral service and was part of the team bringing innovation to this sector. Previously he served as Optum’s Western Regional Medical Director and Medical Director for Tricare – Western Region with Health Net, where he gained experience with large government contracts and coordinated with the VA and DoD. Dr. Zucker received his B.A. from the University of Pennsylvania, his M.D. from the University of Rochester, and completed his psychiatric residency at UCLA.
Tiffany Sun
Head of Content Strategy
Tiffany serves as editor-in-chief of Happify, overseeing content development and strategy across Happify’s platforms and developing ideas for engaging experiences with leading experts in the field of positive psychology. Previously, Tiffany was the managing editor of Oprah.com and oversaw online content and products for O, The Oprah Magazine. She also managed digital extensions to the Martha Stewart Living brand and developed editorial programming as a senior editor at MarthaStewart.com, and has held several editorial roles at Hearst Magazines. Tiffany graduated summa cum laude from the University of Pennsylvania with a B.A. in Psychology.
Nancy Oliker
Head of Enterprise Marketing
Nancy brings over 20 years of health care marketing expertise and a passion for building new marketing capabilities that support rapid growth. She spent 15 years in various marketing leadership roles within UnitedHealth Group including creating UnitedHealthcare’s national Medicare education platform, Medicare Made Clear, and building the marketing infrastructure to support its Group Medicare business, becoming the dominant market leader in less than 5 years. Nancy graduated with an M.B.A. in International Business from George Washington University and also holds a B.S. in Marketing and B.A. in French from Kansas State University. She is a current Board Member of the American Heart Association of the Twin Cities.
Ran Zilca
Chief Artificial Intelligence Officer
Ran is an entrepreneur, research scientist, author, and certified coach, who has pioneered the use of digital/mobile platforms to deliver psychological interventions. His work at Happify focuses on the development and scaling of Artificial Intelligence models, utilizing deep learning, NLP, statistical methods, and signal processing algorithms. Ran’s experience as a data scientist spans close to 30 years working at industry and government and heading various entrepreneurial endeavors. He is also the author of Ride of Your Life—a Coast to Coast Guide to Finding Inner Peace, describing his 6,000-mile solo motorcycle ride of personal transformation.
Acacia Parks, Ph.D.
Chief Scientist
As Chief Scientist at Happify Health, Acacia’s research focuses on digital methods for managing and treating depression and anxiety, as well