Our Team

Who are the people behind Happify? Get to know our team of passionate creators and innovators.

Tomer Ben-Kiki

Co-Founder and CEO

Tomer is an experienced entrepreneur who has held the top leadership position at several companies, successfully steering them from inception through rapid growth. Previously, Tomer was the Co-Founder and CEO of Oberon Media, a leading casual gaming company providing for some of the world’s biggest brands, including Microsoft, Yahoo and Sprint. Prior to Oberon, Tomer was the Co-Founder and President of RichFx, an e-commerce startup that provided visual merchandising technologies to top retailers. He graduated cum laude from Tel Aviv University with a B.Sc. in Computer Science, and served as an IDF officer for seven years.

Ofer Leidner

Co-Founder and President

An experienced entrepreneur and business leader, Ofer co-founded and built several digital media businesses, most recently iPlay/Oberon Media, a leading casual downloadable games company where he held several executive leadership roles. Ofer has also served as Co-Founder and President of Gate42 Technologies, a software startup in the customer relations management space. Earlier in his career, he served as an investment manager at an early stage seed fund and as a management consultant in the strategy practice of Trigger Consulting, a leading firm in Israel. Ofer holds an M.B.A. in Finance and a B.A. in Economics and Information Technologies, both from Tel Aviv University.

Rick Held

Chief Experience Officer

Rick is responsible for leading Happify’s consumer experience and growth strategy including analytics and reporting. By applying data-driven behavioral insights and consumer marketing best practices, Rick helps Happify deliver unmatched rates of activation, engagement and retention. Prior to Happify, Rick was the President of Make The Web Better, LLC, a consumer software company that built, marketed and delivered fun, easy-to-use, family-friendly search monetization products. Previously, Rick was the Vice President of Affinity Direct, LLC, the fourth largest federal student loan consolidation company in the US. Rick has a Bachelor’s degree in Consumer Affairs in Business from the University of Wisconsin-Madison.

Chris Wasden

Head of HappifyDTx

As Head of HappifyDTx, Chris is leading the effort to bring Happify’s platform to the pharmaceutical and healthcare industry. Recently he was a professor at the University of Utah and served as Executive Director of the Sorenson Center for Discovery & Innovation, a digital health game incubator. He is the co-author of two books on innovation, creativity, and leadership: Tension - The Energy of Innovation; and Solving for Why - Change Your Identity, Change Your Future. He is the named inventor on 12 issued patents, has been a founding leader in 10 startups, and has held leadership positions at JP Morgan and PwC. He holds a doctorate from George Washington University in Human and Organizational Learning, and an M.B.A. from UCLA Anderson School.

Patrick Burke

Head of Healthcare

Patrick leads the healthcare segment for Happify Health, where his focus is to bring Happify's digital mental health and well‑being platform to employers and health plans. After more than 25 years with Aon Hewitt, he joined the Happify team because of his firm belief that organizations that work to improve emotional health will excel. At Aon, Patrick led innovation, product strategy & distribution for their Retiree Health Solutions division. He was responsible for innovation, emerging solutions and go-to-market efforts. Patrick has worked with Fortune 500 companies across all industries, focusing on delivering results, client satisfaction, retention, and product innovations. He is also the founder of YourOwnHow and educates people on how to become—and stay—physically active in their communities. Patrick has a B.S. in business management from Purdue University.